Our industry is being disrupted by e-commerce and AI, and everyone around me is either in denial or in panic mode. I've been trying to pay attention—really observe what's happening rather than just react to it. I see patterns my colleagues don't: which customer segments are shifting online, which aren't, which store experiences still matter. I've written up my observations and shared them with leadership, but they're too busy firefighting to read a 10-page analysis. Meanwhile, I'm watching competitors adapt faster than us. I feel like I can see the future coming but no one will listen. Do I keep trying to change things from within, or do I jump ship to a company that gets it? — Cassandra in Columbus

"It is not the strongest that survive, but the most responsive to change"

A man who dares to waste one hour of time has not discovered the value of life. Your observations are valuable, but adaptation requires action, not just analysis. Perhaps your company cannot adapt. The question is whether you can—and where your adaptation leads.

From Letters of Alexander von Humboldt to Varnhagen von Ense.: From 1827 to 1858. With extracts from Varnhagen's diaries, and letters of Varnhagen and others to Humboldt

"The most dangerous worldview is that of those who have not viewed the world"

Everything is interaction and reciprocal. Your holistic vision is rare. But a 10-page analysis may be the wrong vessel. Try a single page. Try a conversation. Try a pilot project. Ideas need translation to reach those who think differently.